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The Elements of an
Effective Website

Jerry Barnett


(225) 293-6464

Jerry Barnett Headshot 2021

Why Have an Effective Website?

  • Grab the attention of visitors
  • Increase interest in our offerings
  • Make more sales
  • Close more referrals
  • Reduce time-wasting calls
  • Give the information people want

Elements of Effective Websites

Professional Look and Feel



Easy to Use

  • Simple layout and navigation
  • Make websites mobile friendly/responsive
  • People leave hard-to-use websites
  • Use a simple, familiar layout:
    • Home Page
    • About Us
    • Services
    • Testimonials, Resources, etc.
    • Contact Us


Content that Builds Credibility

  • Give people what they want within 3-5 seconds:
    • Who we are
    • What we do
    • Who we serve
    • How to get started
  • Be brief and to the point
    • Pictures speak 1000 words
  • What do our customers need to see to trust us?
    • Examples of our work
    • Client List, Trust Bar
    • Testimonials

Search Engine Optimization

  • The Internet is the new phone book
  • SEO helps people find your website when searching the internet
  • Tells search engines what the website is about
  • No such thing as #1 any more
  • Use best practices, not SEO "tricks"

Strong Call to Action

  • Get visitors to take action
  • Contact forms
  • "Call Now" button for mobile
  • Map to your storefront
  • Websites build interest, not make sales



Let's test our new skills!

What Else Can We Do?

  • Print/Traditional Advertising
  • Social Media
  • Digital Advertising
  • Custom Functionality
    • Appointment booking software
    • Event Calendar
  • ADA Compliance



Do It Yourself or Hire a Professional?

If you are good at design, have the time to learn, and are ready to take on the responsibility for marketing your business, try it yourself!

Do It Yourself

  • Wix
  • Weebly
  • GoDaddy
  • Squarespace



If design is not your thing, you may want to hire a professional.

Hire a Professional

  • Experience
  • Portfolio
  • Client List
  • Local




Effective Website Checklist

  • Eye-Catching Design

    Professional Website, Logo, etc.

  • Easy to Use

    Simple Layout, Mobile Friendly

  • Engaging Content

    Build Credibility with Services, Testimonials, etc.

  • Search Engine Optimization

    Use Best Practices to Help Your Site Get Found

  • Strong Calls to Action

    Phone Number, Contact Forms, Call Now Button